The Ritz Theatre Now Serving LIQUOR!

After ten years of redefining your movie watching experience with the convenience and pleasure of having beer, wine, and food delivered to your seat, the downtown Alamo theater is about to mix it up a bit. Beginning this weekend, we now have a full liquor license at the Ritz Theatre on Sixth Street, making us the only movie theater in Austin serving liquor at all, much less letting you order it from your seat throughout the show.

We’re plenty excited about being able to offer a Bacardi Alamojito to guests, but what really drove us to pursue this liquor license was the possibility for brand new kinds of pairings and specialty feasts. When IRON MAN opens at the Ritz on Friday, May 2nd, we’ll have special Scotch Flights available (because Tony Stark loves him some scotch) that will let you sample a full line of premium scotches throughout the movie. At the Cinco de Mayo THREE AMIGOS Quote-Along and Feast, we’ll be starting the show off by having the whole crowd enjoy a shot of Herradura Silver Tequila, and courses of the feast itself will be paired with top shelf margaritas in addition to the usual wine pairings. When the SEX AND THE CITY movie opens on Friday, May 30, the Alamo Ritz will be the only theater in town where you can enjoy cosmopolitans (and other classy Manhattan cocktails) while the girls on screen are gabbing over their martini glasses. And when Master Pancake Theater takes on the classic Bond film GOLDFINGER, everyone in the crowd will be able to have their very own “shaken, not stirred” vodka martinis.

We’ll be rolling out more cocktails and specials as we grow into this new era more, but starting with this weekend’s showings of Master Pancake’s PLANET OF THE APES, Negativland live in concert, SMART PEOPLE, BE KIND REWIND, THE THING, SUPER FUN MONKEY BASH 2008, and even SUPER HIGH ME (where we wish we could have a special brownie license, but… you know), you can enjoy any of the following cocktails off of our brand new drinks menu:

Frozen Margarita $5.99
Add a floater of Herradura for $2 extra

Margarita on the Rocks $5.99

Bacardi Alamojito $6.25
Bacardi rum, mint, lime and soda.

Sangria $5.99

Paloma $6.50
Herradura Silver with grapefruit juice, lime juice and soda

As of right now, the Alamo Ritz proudly serves Herradura Silver Tequila, Dewar's Scotch, Bacardi Rum, Bombay Sapphire Gin, Tito's Vodka and Maker's Mark Bourbon.